Hi all! Sustainability is becoming a big talking point in agriculture. Do big farming events really showcase eco-friendly solutions, or is it just a marketing trend?
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Major fairs have moved well beyond simple “green” branding and now include in-depth showcases on renewable energy use, soil health, and regenerative agriculture. Many agricultural business events dedicate entire sections to sustainable practices, giving attendees access to case studies, supplier introductions, and eco-certification programs. On ExpoTobi, you can filter for events that highlight climate-smart farming, ensuring your time is spent on truly impactful initiatives. These platforms make it easier to separate genuine solutions from empty marketing claims.